
HISTORY OF MUSIC VIDEOS
2005-Today
THE VIDEO FRIENDLY INTERNET
With the constant developments within technology, the internet has become a popular and favourable place for people to view and listen to music. YouTube was created in 2005 and has had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online. Other websites such as Google, Facebook and most recently Twitter and Instagram are having this effect and are promoting their music further through different fan bases on the different websites. MTV itself now provides streams of artists' music videos, while AOL's recently launched AOL Music features a vast collection of advertising supported streaming videos. The Internet has become the primary growth income market for record company-produced music videos. At its launch, Apple's iTunes Store provided a section of free music videos in high quality compression to be watched via the iTunes application. More recently the iTunes Store has begun selling music videos for use on Apple's iPod with video playback capability. Vevo is a music video website launched by several major music publishers in December 2009 and is used frequently by Google. The videos on VEVO are syndicated to YouTube, with Google and VEVO sharing the advertising revenue.